Firas Modad is the founder and principal of Modad Geopolitics, a globally respected country risk consultancy focussed on the Middle East. Modad Geopolitics’ areas of expertise include defence, banking, energy, economics, finance, terrorism and policy. Modad Geopolitics helps companies and investors understand the geopolitical risks and their commercial implications. Modad Geopolitics develops actionable forecasts that aid clients' in their commercial decision making, based on a deep understanding of various actors’ intent and capabilities. Modad Geopolitics predicted the current conflict in the Middle East, the Saudi-Iranian rapprochement, the collapse of the Turkish and Lebanese currencies, and the Russian invasion of Ukraine.