Gráinne Murphy is a Behavioural Economics Consultant (AVP) at Swiss Re, specialising in applying behavioural insights to support clients across the EMEA region. Based in the City of London, she works with insurance partners to design evidence-based solutions that strengthen decision-making, enhance customer understanding, and improve business outcomes. Gráinne brings a strong analytical approach to her work, combining industry experience with a deep commitment to advancing practical behavioural strategies within the insurance sector.