Rich is Head of Data & AI Strategy at Endava, helping clients to understand and leverage the opportunity presented by Data & AI to create new business models. Rich trained as a data scientist, founding and growing one of the most recognisable data science consultancies before moving into a leadership advisory role. He uses his knowledge as a data practitioner to help businesses create pragmatic data strategies and identify impactful use cases. Rich is also on the Executive Council at the Royal Statistical Society, and has been a member of the DataIQ ‘100 Most Influential people in Data’ list for the last 4 years.